Overview

Insider EdVentures builds the next-generation exam-prep infrastructure where AI, adaptive learning, and conversion-optimized funnels converge.
Under its umbrella, three flagship brands — BBE Insider, WISO Insider, and GMAT Insider — dominate their respective niches with measurable impact across user growth, academic outcomes, and revenue performance.

The ecosystem serves 10,000+ learners preparing for competitive European university and business school admissions.
Each brand integrates proprietary learning diagnostics, modular content delivery, and a robust analytics backbone for continuous optimization.

Brand Breakdown

• BBE Insider — Market leader for WU Vienna’s BBE entrance exam prep with 2,200+ active users, 14% free→paid conversion, 68% admission rate, and ~€80K ARR.
• WISO Insider — Fastest-growing German-language platform for WU’s WISO entrance exam, with 2,000+ signups in 6 weeks, 13% conversion, and ~€70K ARR.
• GMAT Insider — Premium MBA prep brand serving 500+ students in 30+ countries, achieving a 702 average GMAT score and €4K MRR from mentoring and course subscriptions.

Ecosystem Architecture

Built as a multi-tenant SaaS using Next.js, Supabase, Prisma, and Stripe Connect, the platform architecture supports:

• Shared analytics and adaptive funnels across brands
• Localized content pipelines with Sanity CMS
• Secure authentication with Clerk
• Unified PostHog event tracking and marketing analytics
• Fully VAT-compliant payments for EU users

Impact

By combining shared infrastructure with localized brand strategies, Insider EdVentures is scaling toward a pan-European learning ecosystem — transforming fragmented exam prep into data-backed success pathways for thousands of students.