Overview

Hydrogen turns millions of short-form posts into marketing insights for founders and creative teams.
It automates content research, idea generation, scripting, and pipeline management, helping marketing teams move from raw trends to publish-ready campaigns in minutes.

With a growing user base of 500+ beta users and 120+ paying teams, Hydrogen shortens campaign research time by 25% and reduces content preparation workloads by up to 80%.

Core Capabilities

• Content Intelligence Engine — Parses millions of viral short-form posts to surface trends, hooks, and creative angles that perform.
• AI-Driven Research Pipelines — Automates ideation and clustering using GPT-based models fine-tuned for marketing context.
• Collaborative Workspace — Allows teams to organize, tag, and export insights directly into Notion, Sheets, or scheduling tools.
• Performance Analytics — Tracks creative patterns, virality indicators, and engagement dynamics to guide what to post next.

Architecture

Hydrogen is built as a modern SaaS platform with a focus on scalability and real-time analytics:

• Frontend: Next.js (App Router) + Shadcn/UI
• Backend: Supabase + Prisma + OpenAI API
• Auth: Clerk for secure multi-tenant access
• Payments: Stripe for tiered subscriptions
• Analytics: PostHog for event tracking and usage funnels
• CMS: Sanity for marketing content and documentation

Impact

Hydrogen has quickly become a research accelerator for marketing teams, giving creators the same level of intelligence that performance agencies rely on — without needing an entire data team.
The result: faster strategy cycles, sharper creative direction, and measurable performance gains across thousands of campaigns.